Arthur Parsons is the game director at TT Games, he came to the University to discuss working with IP’s. Arthur has experience working on many different IP’s, more recently he has worked on the Lego games which have proved popular with hardcore gamers, casual gamers, non-fans and fans of the IP alike.

He began by talking about the main words usually used to describe a licensed game such as they are rushed, disappointing, lazy and sometimes cash in’s. He advised us that while we on licensed products we should also involve the key shareholders, have a greater understanding of the IP and know how to use it. He also mentioned that while developing you should always think as a fan of the IP would think. If you love the brand then the developing process will be alot smoother which will result in a better end product.Working closely with IP holders can ensure the best representation of the IP in game.

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